Comment 
Share 
Opportunities for the Majority
The Opportunities for the Majority (OMJ) Initiative promotes and finances market-based, sustainable business models that engage private sector companies, local governments and communities in the development and delivery of quality products and services for the majority of the population of Latin America and the Caribbean.
OMJ projects seek to increase productivity, bring the poor into the formal economy, create jobs, address market failures that raise costs for those least able to afford them, and bring quality goods and services to the 360 million people in Latin America and the Caribbean who are at the “Base of the Pyramid.”
Areas of Action
Areas of work
Helping the poor gain access to goods and services. Reaching underserved customers through new distribution channels. Achieving high-impact results for low-income producers through corporate supply chains.
Majority markets
MajorityMarkets.org provides a channel to promote operations and activities focused on viable business models and creating opportunities for those at the Base of the Pyramid.
Business models
The OMJ Initiative supports a variety of financially sustainable, innovative approaches that can be increased in scale such as promoting higher quality and lower prices.
By the numbers
70%
of the population in Latin America and the Caribbean (Approximately 360 million people) lives with less than US$300 per month (IDB and SNV). More >>
Opportunities for the Majority stories
Opportunities for the Majority Portfolio
Bringing market-based solutions to Latin America and the Caribbean to promote social change.
Feb 9, 2011.
A Vision for Home Improvement in Paraguay
Low-income families will be able to access the loans they need to repair, expand, or improve their h...
Feb 9, 2011.
Projects Highlights
Preparation
Approved
- Jamaica. Development of Sports Business Value Chains in Jamaica. Jan 10, 2012
- Haiti. Inclusive Business in the value chain of an Industrial Park. Dec 15, 2011
- Mexico. Stimulating credit to microentreprenerus from Caja Popular Mexicana. Dec 15, 2011
- Brazil. Creation of a Microfinance Bank in the Nordeast Region. Dec 14, 2011
- Regional. MIF REGIONAL EVENTS - FOROMIC 2012. Dec 14, 2011
- The Sunflower´s Promise (2:57)
- Sprinkles Against Anemia (3:51)
- The One Cent Market (4:23)
Loading
